it’s 2025, and we keep hearing:
“my boss wants me to post on linkedin. but i find it… cringe.”
ok, let’s go hardcore… from the very start.
You probably have cooler things to do than sit here, reading a stranger’s post.
So let’s begin with a few bullet points — to see if we’re a good match. If not, you’re free to exit this page right away.
Wasting your precious time is NOT on my to-do list. 🙂
“lazy & fab” is FOR:
💼 People who work in employer branding, HR, PR, marketing, comms (your job may involve employee advocacy, internal influence, or talent attraction).
📣 Folks who are sick and tired of begging their teams: “Can someone — anyone — please post about our company on LinkedIn???”
🤝 Idealists (like myself!) who believe in a win-win game: posting work-related content should always benefit employees, not just employers.
🤝 Guys and gals who can’t stand digital fluff — you’re allergic to BS and prefer honest, human-centered stories.
how about: make employees excited about their next company-related post.
sounds impossible… but we do it all the time. 🙂
but let’s ask the real question.
why do people hate spotlight so much?
You never wanted to be “the bad cop”. Being mean was never in the cards.
And you asked your team nicely. Once, twice… by now, probably hundreds of times.
“COME ON, IT’S JUST A LINKEDIN POST… HOW HARD CAN IT BE?”
And everyone would agree you don’t need all that much. Here’s what you wish for. It’s Tuesday afternoon, Susan from accounting sits down at her Macbook, sips her latte machiatto, opens LinkedIn and shares a simple story “Here’s what I’ve been up to” — a project, a milestone, a new hire, a team photo, a quick insight.
Nothing fancy.
And it’s good for everyone, right? It increases your company’s trust (and visibility). And it helps your employees’ build solid personal brands.
RIGHT?
But people’s resistance is clear.
It seems most employees really, truly, deeply don’t want to post.
And the more you push, the weirder it gets.
rest asssured:
it’s not a sinister anti-team sabotage mission.
Here’s what’s actually happening.
3 main reasons your people hesitate to post online
1. People feel like they’re being asked to perform.
And not in a “yay, go me” way.
In a “my boss is watching, and now I have to pretend I love this company” kind of way.
2. They don’t want to sound salesy, fake, or cringe.
They’re not professional marketers. They’re not trying to become “thought leaders.”
They’re just regular people trying to do their jobs.
3. They have no tools, no training, and no idea where to start.
Big companies hire full creative teams or agencies to manage content. Founders and execs have personal ghostwriters. It’s a whole machine regular employees don’t have access to,
IMAGINE THIS FOR A MOMENT.
A DIFFERENT KIND of employer branding
🛋️ Welcome to Lazy Branding™
We make employer branding feel like less of a chore — for everyone involved.
Because when posting feels natural, simple, and aligned with someone’s actual voice?
They want to do it.
We help you bridge the gap.
Between what your company needs — and what your people can genuinely give.
How? Through a mix of consulting, workshops, and tools that make it incredibly easy for employees to:
Understand their personal brand (without sounding like a brand)
Find their story (without oversharing)
Share thoughts that feel authentic (not forced)
Show up in a way that’s good for the company and their career
how does it work?
piece of cake.
🥂 1. Lazy Luxury Branding:
The 12 golden rules of high-end, effortless branding — reframed for employees.
This isn’t about loud. It’s about presence. Authority. Subtle flexes. High-value vibes.
🧠 2. Brand Archetypes for Real People:
We help employees find their own voice, based on storytelling archetypes — so they don’t sound like recycled corporate templates.
📚 3. Personal Story Catalog:
We help them map out 5–7 tiny, relatable stories they can actually use.
Not “our company values teamwork” — but the time they really saved a project, handled a client curveball, or learned something worth sharing.
🍑 4. Peachy Messaging Tools:
A set of simple, repeatable writing prompts and cheat codes that make content creation feel as easy as texting a friend.
🙂
what else?
What your company gets:
More organic reach
Authentic employee visibility
Stronger employer reputation
Real stories from real people (not just marketing copy)
What your people get:
A personal brand they actually like
Stories that open doors (without oversharing)
Confidence, clarity, and a way to show up without selling out
…
Your people want to post.
They feel confident. They know what to say.
They’ve got stories in their back pocket and tools that make writing feel like texting.
They’re sharing wins, reflecting on lessons, hyping the team — and it doesn’t feel cringe.
Because it’s coming from them, not from a corporate script.
Best part?
Your employer brand gets seen (by real people).
Their personal brands grow (in a way that feels good).
You don’t have to chase anyone down.
Everyone wins.
And they’re doing it in their sweatpants, between emails, maybe sipping a cocktail. 🍸
That’s the Lazy Branding dream.
about me
Lorem ipsum dolor sit amet, consectetur, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Semper risus in hendrerit.
9
years of academic education (focus: business psychogy & marketing)
10
years
of experience in business writing
200+
clients
served
over the years
100%
satisfaction guarantee (if you’re not satisfied with your results, you’ll get all your money back — no questions asked)
people actually want to post. when it’s on their terms & they’re calling the shots.
Get in touch
Feel free to contact us for any questions and doubts
We just need a couple of hours!
No more than 2 working days since receiving your issue ticket.
Find Us Here
San Francisco
…….
New York
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